Right now the most accessible way of finding a husband or wife are dating services. By the way, the more Westernized a country is and the more its average citizen earns, the more popular such "unusual" means of meeting a partner become. This is because:
1. Dating at work is considered to be unethical - that is why finding a lifetime partner at your own workplace is virtually impossible.
2. A businessman cannot always find the time and desire to visit restaurants and discos. It is much easier to drop into a dating service once in a while.
3. The "candidates" that hang around in places where people get acquainted "naturally", e.g. night clubs, are people one knows nothing about. With dating services, one has a smaller chance of meeting a maniac or a scammer.
4. If you meet through an ad or a catalogue, your choice increases 16-fold. Confess it: if you meet a girl (or a young man) on the street, and you realize in an hour that you don't really like him or her - would you risk attempting acquaintance with another person? There you are. Calling another ad is much simpler.
5. If you decide to look for your love abroad, it is much easier to find a suitable partner through dating services before spending your money on visas, tickets and hotels.